San Francisco Neon Series, Alhambra Theater, 1980
© Merideth Grierson

San Francisco Neon Series, Alhambra Theater, 1980

Photograph
By Merideth Grierson
About the image
"San Francisco, its devotees hope, can always be counted upon to buck the prevailing trends. The Alhambra, [before becoming a fitness center], was a case in point. At a time when the movie-going experience was becoming increasingly generic, with one octoplex indistinguishable from another, this theater remedied an earlier mistake. It reverted from a subdivided twin-title venue to a single-screen cinema place. The eccentric decor, heavy on the Moorish fantasy, was restored to its original splendor." - Erik S. McMahon  

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San Francisco Neon Series, Alhambra Theater, 1980
San Francisco Neon Series, Alhambra Theater, 1980