The Cranberries, Promises Single Cover, 1999 (20/20)
© StormStudios

The Cranberries, Promises Single Cover, 1999 (20/20)

By Storm Thorgerson
About the image
"The image of a burning teddy bear was used as a single by the Cranberries called Promises. and I found myself interested in the promises made by parents to children and by society to children, not by one adult to another, and how they are so often broken. especially the unspoken ones. Rather than represent this notion by a scene of domestic or parental negligence I thought of a teddy bear, the comforting toy that any child might cling to at times of stress and loneliness. However this teddy is no ordinary teddy; it is in fact a robot teddy which is probably Government issue, unbeknownst to even the parents. It becomes an instrument of social control, not only monitoring the baby’s development and reporting back, but also modifying behaviour, calming the baby when anxious, with either Government indoctrination or right wing lullabies. The teddy is itself the broken promise; one thing masquerading as another, casting a duplicitous shadow from an early age. Due to an accident at home the teddy has caught fire and revealed it’s double nature. All a bit much for a single you might think, but I thought it reflected the sinister side of the Cranberries for a change."

Release Notes:
Storm created a series called "20/20" comprised of 20 of his favorite images in limited editions of only 20 pieces (plus 2 Artist Proofs) each. Most certainly a play on the phrase "20/20" referring to perfect vision, the set was designed to showcase some of the pieces he valued most, including many of his more obscure album cover images.

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The Cranberries, Promises Single Cover, 1999 (20/20)
The Cranberries, Promises Single Cover, 1999 (20/20)

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